Gucci group Success story: Guccio Gucci is a great creator and entrepreneur
Gucci is a world-famous fashion house of Italian style, which specializes in the production of clothes, clothes, textiles, cosmetics and accessories of the premium class. Today, the brand enters the warehouse of the transnational retailer Kering. Respected by others for the incredible number of sales of the label after LVMH (Moët Hennessy – Louis Vuitton).
Lyudina, where it all began...
The history of Gucci begins with one person - Guccio Gucci. He was born in Firenze in 1881 into a simple family of Italian craftsmen.
The father of the future fashion designer was engaged in the production and sale of elegant ladies' caps, which allowed little Guccio to learn various techniques and technologies for processing materials, and learn the secrets of sewing craftsmanship.
When a young person reaches the age of 23, they are likely to exert power on the right and thereby become dependent on the constant notations of the old man. Thus, in 1904, Florence opened a factory that specialized in horse harness production, which was named “House of Gucci.” However, the young and uninformed Guccio does not succeed in normalizing the business, and he will soon have to close the shop through the debts that have accumulated.
- Note for the shopaholic tourist: The Gucci Museum near Florence is located at Piazza della Signoria, 10. Official website www.guccimuseo.com
Situations and conflicts with his father, which constantly arise, do not allow him to return back to the family business, and after the last great quarrel, Gucci Jr. deprives the country of Italy and crashes to London.
Cold and mannered England meets the thirsty and temperamental Italian in a not so welcoming way: The only way to spot Guccio Gucci is to sit in the luxury hotel The Savoy. However, despite all its unfriendliness, Great Britain itself awakened in humans those inclinations and inclinations that helped him create a powerful fashion house that supported not only Italy, but the whole world.
Keeping an eye on the hotel guests, the current designer notes the diverse characteristics of rich people, their daily routine, needs, and habits. All this will give rise to the idea in his head about the creation of a powerful company that would spin bags and travel bags of premium quality.
The very fate of the important and monotonous work of wear helps Gucci realize how important a role his luggage plays in a person’s life. So, behind the bag of a mandrel, you can see literally all of its warehouses: from a sense of style and ending with belonging to other social scavengers.
Having been victorious at the Savoy Hotel for over ten years, Guccio Gucci could only reach the position of waiter in his hotel's restaurant. However, such unpresentable types of work allowed the Italians to accumulate a sum of 30,000 lire, which was the basic income of their native Florence. In 1921, having been released from Savoy, Guccio plans to return to Italy with the aim of establishing a new company in it.
Return to Italy
Life’s difficulties and misfortunes that Guccio Gucci retraced in England not only did not harm him, but, in fact, grew stronger, giving rise to a unique sense of style and sophistication.
So, in 1922, after turning to Florence, the Italian opened his other enterprise - a company producing luxury goods made from natural hide.
Once upon a time, success smiles upon the entrepreneur, and he begins to bear the first fruits. Initially, the trade shop presented such products as suits for jockeys and horse harnesses, as well as bags, suitcases and valises.
Equipment for equestrian sports from Gucci, which includes natural and high-quality materials, has quickly won love and recognition among riders who select similar items for important occasions. The popularity of these products and awareness of the brand is gradually beginning to spread throughout Europe.
Also, in the period from the mid-20s of the last century to the family business, Guccio’s growing blues begin to turn on, and Aldo’s leader is especially interested in the company’s share. In 1933, he himself came up with a unique corporate logo for the fashion house, which is based on the intertwined letters G and G – the initials of Guccio Gucci.
Until 1937, the amateur family craft shop gradually grew to the scale of a small factory, which made it possible to organize the serial production of women's handbags, handbags and mittens. Celebrate Gucci so well that in 1938, on one of the most famous and oldest streets, Via dei Condotti, the brand opened its first boutique.
Then retail outlets began to appear en masse in various places in Italy, and in 1953 the official Gucci store opened in the USA in New York in the prestigious area of Manhattan on Fifth Avenue. This is how the young Italian company becomes known to the whole world.
Share of the brand after the death of its creator
The founder of the company, Guccio Gucci, passed away in 1953, and the responsibility for the further share of the brand rests on the shoulders of his senior brothers Aldo and Rodolfo. According to the father’s commandment, he will take away from them 50% of the company’s shares and the right to sign. Aldo suddenly decides to move to the United States in order to further expand the family business, and Rodolfo leaves his father’s job and continues to control the production and sales of goods.
Immediately after his arrival from Italy in the 1950s, Aldo opened a series of new Gucci stores, which were located in such countries as the USA, France and England. Tens of years later, thanks to the efforts of the young Italian, retail outlets for the brand began to appear in China and Japan.
The very 50-70s of the last century are especially significant for the fashion house, and during this period the stylistic features of Gucci were laid.
- So, in 1947 the legendary handbag with bamboo handles was created, Then the first images of the signature dark shade of Gucci appear, which are present in the design of almost all models produced by the brand.
- The first full-time lines in the company's history were launched in the 1960s wife's outfit and perfumes, Then the famous moccasins, which were originally made from metal elements, are shown in public.
- In 1972, Aldo signed a significant contract for the company with the great American label American Motors. With this in mind, the designers and fashion designers of the brand began to develop unique components for the Hornet car.
Gucci is gradually reinventing itself into a world-famous fashion house, whose dandies are the leading stars and celebrities of the time (Grace Kelly, Audrey Hepburn, Elizabeth Taylor and many others).
At the end of the 70s of the last century, in 1977, Aldo’s son, Paolo, appeared in the company’s kerma. Vin becomes vice president of the fashion industry, and also takes full responsibility for his subsidiary Gucci Parfums.
Due to the weak respect of Guccio Gucci's other son, Rodolfo, almost all power is concentrated in the hands of Aldo and members of his family, while Rodolfo himself is deprived of a 20% stake.
Kriza
The end of the 1970s marks the beginning of a difficult crisis period for the brand. What is the low level of uncertainty from the strategic and commercial point of view of the decision that was taken by the rulers of the label of that time - Paolo and Rodolfo. Family strife and conflicts further complicated the situation.
So, in 1979, Paolo and Aldo Gucci, with the support of Gucci Parfums, launched a new line - Gucci Accessories Collection. Promoted goods were distinguished by their cheapness for the purpose of the brand's products (women's clothes, cosmetics, bags, clothes).
Even the most luxurious accessories from Gucci, with the symbol of luxury and sophistication, are transformed into other cheap items that are practically suitable for other skin. “A sticky airport brand” - this is how the successful fashion house was described by the head editor of the popular fashion magazine Vanity Fair, Graydon Carter, in the early 1980s.
The sad state of Gucci began to improve only until the end of the 1990s - the beginning of the 2000s, when the young designer Tom Ford arrived at the company. This itself marks the era of the company’s revival, creating unique collections that impress with their simplicity, but at the same time with their flamboyance.
Gucci birthday
In 2003, the company was miraculously under threat of bankruptcy. Tom Ford's final show, which represents the rest of the designer's collection, which he put together in conjunction with the fashion industry, allowed Gucci to turn a huge number. The designs were inspired by the label's simplicity of texture, as well as the minimalism of the details. The models that demonstrated the collection were dressed in woolen cloth with a simple cut and silhouette and were more likely to be inspired not by the fashion industry, but by the actresses of the silent cinema.
Also, the company benefited from the sensational news about the dismissal of Tom Ford as creative director of the brand. This announcement was made a few days after the last fashion season in Milan, which ensured great sales for the company.
After Ford divested the Gucci Group, a number of company directors praised the decision to extend the contract with Alessandra Facchinetti and Frida Giannini, designers who worked under the leadership of a great creative director.
In 2006, Facchinetti, who at that time occupied the position of creative director of the women's line, developed a new collection “Spring-Summer 2006”, which was admired by the rich and bright colors, unusual and cute prints ami. This collection was the first after the release of Ford, which was highly appreciated by both critics and ordinary customers, and also received praise from leading fashion trends.
Gucci today
The brand's remaining collection released today is “Autumn-Winter 2017”. This presentation took place last fashion season at Milan. The creator of the female line was the young creative designer Alessandro Michele, who replaced Frida Gianni as director and ideological leader.
The fall-winter show is characterized by a riot of fabrics, colors and materials. To create the attributes of the wardrobe, highly diversified fabrics and textures were used, and great attention was paid to other details: beads, earrings, cufflinks, etc. Texture is the key leitmotif of the collection.
In the presented images, it is important to follow one stylistic idea. Models paraded down the catwalk both in light chiffon cloth, woven in a romantic style, and in lined trouser suits with rhinestones and sequins, which were a mile away with “Hollywood” chic and glamor. Almost all the details of the new collection contain small sparkles and marked appliqués, patches, brooches or prints with rhinestones and precious stones. Simple formal suits with thin jackets and cold shades easily stood out from the sultry mass.
As a matter of fact, almost all models featured such a neat detail as natural pearls incorporated into the heels. A number of new versions of classic loafers and moccasins were first demonstrated, with the absolute highlight of the show being high-heeled boots and the like.
You can purchase Gucci products in the Italian fashion capital at Via Montenapoleone, 5.
Russian brand boutiques are open in the following places:
- Moscow (5 stores);
- Sochi (1 store);
- Nizhny Novgorod (1 store);
- St. Petersburg (1 store);
- Yekaterinburg (1 store);
- Samara (1 store);
- At home, Hollywood actress Grace Kelly was a close devotee of the legendary Flora scarf from Gucci.
- For the first lady of the United States, Jackie Kennedy, the designers of the fashion house created a specially designed Jackie O handbag.
- Currently, the Gucci Group includes a number of brands with high-profile names, including: Yves Saint Laurent, Sergio Rossi, Oscar de la Renta, Roger & Gallet, Stella McCartney, Alexander McQueen and others.
- The brand has headquarters in 4 countries: Italy (Florence), France (Paris), Great Britain (London), USA (New York).
- Mody's budins are actively engaged in charity work. Thus, in 2013, a new beneficial project “Chime for Change” was launched.
↘️🇮🇹 CORISNI STATES AND WEBSITE 🇮🇹↙️ SHARE WITH FRIENDS
The young Italian Guccio Gucci opened his first store of skin products in Florence in 1922. On the right, the storm went uphill, the Gucci brand became known in Italy, and then throughout Europe. The eldest son Aldo (and Guccio had six children) actively helped his father. In 1933, we came up with the logo of the brand: two letters GG, let’s talk about Guccio Gucci, the founder and father. Before speaking, the “stirrups” of the GG were not turned one by one.
Mark inhaled horse haircuts
Gucci stores sold horse harness, hides, high quality leather and other equipment for warriors. The fittings and prints on the look of the stirrups and bits will immediately tell you about this. The brand remembers and celebrates its history.
Legendary loafers - over 60 years old
Gucci loafers with a metal buckle were born in 1953. Aldo Gucci, the son of the founder of the brand, has expanded his business and switched to business. These loafers successfully marked their 60th anniversary with the 2013 exhibition. And we will, we hope, live as long as we have and longer.
Bamboo Bag: on the right side
This bag, vikonana in front of the saddle, appeared in 1947. The famous bamboo handle was vinylized due to the defect of other material in an Italian factory: the hour was war. Bamboo handles are contaminated on bags, on parasols, on furniture.
Flora: rooms for a princess
The Flora print, another Gucci legend, appeared in 1966. These were created especially for Princess Grace Kelly of Monaco. Grace visited the Gucci boutique, but could not decide on the choice of hustka. Rudolpho Gucci telephoned illustrator Vittorio Accornero, who literally created the little ones for nothing. Khustka, who took Grace as a gift, deserved it even more.
The history of the Gucci family can be seen in a movie with Italian tastes
And this film will, unfortunately, not have a happy ending. After the death of Guccio Gucci, 50 hundred shares of the campaign were taken away from his son, Aldo and Rodolfo. Sin Aldo Paolo, married, wanted to produce products under his own name, for which he left his father from all posts at the fashion house. The vengeful Paolo, having informed the tax service about his father’s financial fraud, was convicted. Paolo himself, with great honesty, did not get into trouble, for example, he managed to pay alimony.
Another girl in this family was also not all right. Rudolf's son Mauricio was called to the father's commandment (convicted at the river of Vyaznitsi, Mauricio vtik). As a result, Mauricio lost a whole week's worth of Gucci by selling all the shares. Maurizio's life ended tragically: he was shot dead near the Milan office of Gucci. They called a huge squad of people.
Is Gucci a bad tone?
In the 80s, the fashion industry was going through a crisis, and the right to produce products with the Gucci logo was denied to other companies. The result was the sale of obscure, cheap products with the logo of the famous Italian brand. At any time, Gucci has become associated with cheap goods. It's a pity.
Gucci and Tom Ford
In 1994, Tom Ford arrived at Gucci and became the one whom March had never seen. The designer modernized the brand, incorporating the DNA of the brand, not forgetting about the “kinna” history, but giving voice to the sensitive, cheerful, and humorous selection. This is truly a ten-fold, even fruitful union, which gave the gift of love to each other.
Gucci (Gucci, France-Italy) – a worldwide known Italian brand fashionable outfit This product from the skin was founded by Guccio Gucci in 1921. The history of the Gucci brand began with a small leather goods store near Florence. On the right, it was developing rapidly, and Gucci soon moved to New York, exchanging his small boutique for a large store on Fifth Avenue. About Gucci (Gucci), apparently everyone started talking mainly about soft leather shoes, bags and bowls. In 1947, Gucci introduced a handbag with a bamboo handle, which is still the main product of the company. Later, a number of masterpieces were created: a patented dark weave, suede moccasins with metal elements, a Flora seam scarf, which brought worldwide popularity to the Fashion House. Celebrities of that time - Grace Kelly, Sophia Loren, Sidney Poitier, Jacqueline Kennedy, Ronald and Nancy Reagan - happily wore bags and Gucci scarves.
Until the end of the 80s, about the convergence stream Gucci (Gucci) guessed little. Superchicks between Guccio's sons, who took part in the management company, may have brought the business producing fashion goods to the point of bankruptcy. The upside to the family call was the purchase of the family business Gucci by Investcorp, which they realized in a short period of time Domestic brand give you a new development. Over the course of several months, Hollywood stars such as Madonna, Gwyneth Paltrow, and Elizabeth Harley began to wear more clothes than Gucci. And bags that were still being shaken, and bags of Gucci (Gucci) were bought up so quickly that there were problems with the supply of new goods.
Over the course of the coming years, there was a low level of tension with the leading luxury brands, as a result of which an entire corporation was created – the Gucci Group.
The Gucci Group is the third largest fashion conglomerate that controls brandy. Gucci (Gucci), Yves Saint Laurent, Alexander McQueen, Bedat & Co., Boucheron, Roger & Gallet, Stella McCartney and YSL Beaute.
Gucci perfumes, perfumes and eau de toilette exude sophistication, elegance and appeal reinforce the style and unimaginable relish of their rulers.
Perfume Gucci (Gucci) is represented by the most popular fragrances: Flora, Gucci, Gucci, Envy, Rush, Gucci by Gucci Sport.
Buy perfume, toilet water You can buy Gucci perfumes in the De-parfum online store.
You can buy perfume and Gucci Gucci toilet water in Yekaterinburg and the Sverdlovsk region from our online store at a reasonable price with cost-free delivery. Delivery in Yekaterinburg is carried out by courier, Russian Post and through self-delivery points with payment when picked up.
It’s melodious, you don’t know a person who doesn’t know about Gucci – even the most famous and popular brand in the world. Vibrates perfumes, handbags, bags, clothing items. All products of this brand are popular and loved in all countries. The prestige of this brand is our greatest equal It’s already been a lot of ten years. Everyone knows how expensive and effective the luxury segment is. Gucci is part of the Kering holding (France). Just one fashionable Louis Vuitton booth has surpassed Gucci with the sale of clothes, bags and bags. Gucci will continue to lead, as was obvious in 2017. Constantly releases new innovative models and trends.
Short summary:
Little bits of history
The Gucci fashion booth has a long history. His founder, Guccio Gucci, founded a small sewing factory in 1904, in which accessories and articles for esports were produced and then put up for sale. Gucci himself (b. 1881) from his very childhood to handicraft: sewing, embellishment, etc. His father began to learn all the wisdom and subtleties of his father, as he himself prepared and sold droplets, and, understandably, passed on more than one trick to his son secrets of mastery.
His first Gucci store is open at the age of 23. However, this revolution did not bring me any success or profit. Trade was weak, the debt of the Borgs had accumulated, and the mother and father were discordant. And so he left everything and went to London, choosing to print his certificates on his own.
The boys work at The Savoy - a respectable hotel, and have spent more than 10 years there. You had a chance to wrap the clothes of the nose, elevator operator, and bellhop. You can accumulate about 30 thousand lire, which is a pittance for a simple lad at that time. After an hour of work in London, he looked after the clients of the hotel. I noted that it’s okay. All possible people bought expensive high-quality valises. This sign could indicate the social status and ability of a person.
After this I arrived again in Italy. I organized the production of suitcases, clothes and accessories for riders. This time things went well. Gucci chose only the highest quality skin, and all the speeches sewn in its master were miracles. People in Europe started hearing about this product.
At that hour, Guccio had already left his family: a squad of six children. The blues began to work at the father’s master. The eldest of them, named Aldo, having seen the logo, in addition to the speech that is being prepared in the Gucci workshop, it was easy to recognize and remember. This idea is the letters GG, which stands for the initials of Guccio Gucci.
Until 1937, the small factory was replaced by a family factory. And they made women’s gloves and handbags for her.
Near Rome, on Via Condotti street, the Gucci family opened a store in 1938. Two years later, Gucci stores appeared in rich places all over the country. Aldo Gucci, Guccio's eldest son, famously produced an assortment of cribs and scarves. And yet, he was able to bring Gucci brandy overseas. The company opened its first boutique in New York on Fifth Avenue in 1953.
Aldo also came up with the idea of making women's handbags decorated with bamboo handles. These models immediately won the hearts of wives with subtle relish. Such handbags were worn by ladies of high court, actresses and queens. As more and more detailed models of such handbags are now available for sale, their popularity has not diminished.
Clothes and accessories from the Gucci company were often worn at the movies. There are a lot of cult films that you can use to speak about Gucci. For example, Audrey Hepburn during the famous “Roman Holiday” wore branded moccasins, and she wore a thin, crisp Gucci scarf.
In addition, the women's bag with a long shoulder strap has also become even more popular. They called them “Jack-O!” in honor of Jacqueline Kennedy, the friend of the American president, who was famous for her sophisticated sophistication and relish. The ruling homeland of Monaco also highly appreciates this brand. At the merry ceremony, under the prince's merry hour, all guests were given gifts - exclusive Gucci christmas. And then this brand became the main one for the royal family.
Chorna Smuha brand
After the death of Guccio, his sons Rodolfo and Aldo continued on the right. The eldest son Aldo, to expand and improve the business, moved to the USA. In addition, it opened a number of company stores in Paris and London, and even later, in the other half of the 60s - in New Korea and China.
However, not everything went smoothly. In the 70s, this family was plagued by conflicts and inconsistencies. And this has already stolen the business, so much that the company actually went bankrupt. Kerivnitstvo created by Aldo Gucci. And Rodolfo Volodiv has a small number of shares, less than 20%. That very hour the company began releasing Gucci perfumes. Tsim directly engaged in onuk Guccio Gucci, son Aldo - Paolo.
Aldo made a serious mistake. At the same time, small and unknown companies have benefited from the production of various cheap accessories - an igniter, a cosmetic bag, pens, etc. This was no longer the case for potential clients who stopped buying Gucci brandy, respecting that now the stench is no longer a sign of luxury and luxury. In a word, the company may have completely gone bankrupt.
Family members spent more money wisely. Paolo Gucci wanted to take a piece of the family business from his father through the court. Ale yogo dad, Aldo, sparing yogo posad. To take revenge, Paolo denounced his father, informing the government structures that Aldo was cheating on paying taxes, wanting to contribute $7 million. І Aldo was arrested on the river. This year, Paolo returned to family law by selling his share of the shares for 41 million.
After the death of Rodolfo Gucci, his son Maurizio took over the management of the company. And not only without improving the situation, but, on the contrary, possibly completely collapsing the business. A large number of Asian companies were given the right to release speeches with the Gucci logo, which, of course, were not controversial. The market was filled with cheap parts. And the company lost its clients. Until the end of the 80s, Gucci models were respected as very cheap, and representatives of the high world did not even know about them.
Mauricio Gucci, having realized the situation, sold the business to Investcorp. And more families were introduced that did not come close to managing a fashionable booth.
Sunday for the brand
Around the age of 90, the emergence of enormous greatness began. Domenico De Soll took charge of the business and brought great prestige to brands such as Gucci. By clicking on the license for the right to use the company's icon, there was a need to edit the original into details. And yet another decision was made: the recognition of creative director Thomas Ford also played a role. Ford developed a number of branded collections, which were eagerly purchased from large quantities. Domenico de Soll and Tom Ford ensured that the popularity of Gucci models again became great throughout the world.
PPR Corporation acquired the company in 2004. Thomas Ford and Domenico de Soll stopped talking about each other. Ford, before his entry, created a collection for jockeys, which became the main activity of the company. And this show was an incredible success - much more than the best for the entire hour of the fashion booth's creation.
Following Ford's departure from the company, Alexandra Facchinetti took over as head designer. Before that, she worked for another famous modeling brand (Prada). This posad stretched over 2 rocks. After a difficult time with the company, Fakki-Netti left Yogo. And in 2006, Frida Giannini was appointed to this place. When she presented her debut collection, it was a huge success and the onlookers gave a standing ovation for a long time. Vaughn has developed new perfumes from Gucci, which were released under her ceramics.
Nina at the corporation's creative director is Alessandro Michele. He has his own approach: he first organized a show of women’s and men’s collections at the same time. It happened in Milan, onlookers were captivated by the autumn-winter models of 2016-17.
A collection of facts
1. Guccio Gucci was a great distiller of distillations. This explains a special element of the brand’s accessories. It is similar to woods and stirrups.
2. During the Second World War, due to a shortage of many goods, including hides, the company began to sell canvas at a surplus. This is where the idea of green-red-black smudges was born, which became the signature signature of the Gucci brand.
3. Handles for women's handbags made of bamboo appeared in the other half of the 40s. This detail was so suitable for fashionistas that Nina has not lost its relevance.
4. Gucci also collaborated with automobile companies. Thus, the AMC Hornet car is decorated with the coat of arms of the Gucci brand and in green and dark purple, which gives it a particularly luxurious look.
5. Gucci jeans are listed in the Guinness Book of Records. The price has become... $3134! Since 2005, an unknown Japanese collector added Levi's pants for 60 thousand. $. The company created an impersonal female models denim clothing, embellished with embroidery, appliqués, etc.
6. Another record recorded by the Book is “The most visible evil of a fashionable booth” (1999). After the difficult crisis, the Gucci brand once again occupied one of the first places among fashion corporations.
7. The first Gucci loafers were released in 1932. The New York Museum of Daily Mystery preserves the images of classic models. And these days, fashion lovers love this miracle no less and wear it with satisfaction.
8. Nowadays, the Gucci brand sits 38th among the highest-priority brands, as it represented Forbes magazine. The label for the Gucci brand was valued at 12.4 billion dollars.
9. The company takes part in beneficial events. In 2012 The brand has released new collections: T-shirts and accessories GG Flag. After the sale of viruses to the Unicef organization, 25% of the income was overinsurance. These benefits were assigned to provide assistance to the poor in different countries Asia and Africa.
The history of a fashionable home, or the Gucci company, seems to remind us of the life of a person, or rather, a long-lived person: the downfall and downfall, the difficulties and the downfall, the brightness of the day and the ever-important work. The fashion brand is still alive, twice, thrice, four times as much as a person, and it worries not only its creator, but also many of his defenders. And how miraculous it is that Gucci is alive and will continue to live undisturbed in the same warehouse! May we live and come, delighting millions of people with new collections, and giving scope for the development of the talents of wonderful designers.
Video
Gucci knows this for those who are no longer interested in fashion and trends. Gucci is among the most famous fashionable people in the world, and the brand’s products are associated with prestige and elitism.
The founder of the Gucci brand, Guccio Gucci, was born in 1881 in Italy in the family of a craftsman. In 1904, a young man was born, having opened his right hand from the training of horse-drawn teams, but having recognized the misfortunes, “The House of Gucci” was closed. Guccio went to London, having to work at the Savoy Hotel as a bellhop, and then as a lift operator. Always keeping an eye out for potential people who spend a lot of time on the road, the current head of Gucci recognizes the importance of luggage and those who carry and travel bags with an unknown part of the prestige and status of his boss.
In 1921, Guccio’s birth turned to Italy and opened a workshop for the production of bags and travel bags made of natural leather. It is clear that the iconic bag of the Louis Vuitton company developed at the same time. Through the river after the beginning of the work, Guccio opened his first store in Florence, where he presented not only luggage items, but also horse harnesses and clothes for jockeys. Since its inception, the Gucci brand has been oriented towards the luxury segment, using vicorine leather of the highest quality and paying great respect to the every detail of its products, which are hand-twisted.
Gucci is gaining fame in Europe due to the top leaders who have robbed this brand for production. Guccio had six children, four of whom were blue, and began to help their fathers in business. One of the blue ones recognized the famous Gucci symbol, which consists of two intertwined letters GG, which mean the name of the founder Guccio Gucci.
New rhubarb
In 1937, the small Gucci workshop was transformed into a factory, which began the production of women's handbags and accessories for skins. The brand would be popular among the possible aristocracy. Across the river on a prestigious street near Rome is an open Gucci boutique. For example, in the 1930s, Gucci took inspiration from Mussolina himself for the decor of his mansion. Having sourced good wine from the city, the brand was able to survive the wartime without great expenses, and in the 40s, Gucci stores opened throughout Europe.
The eldest son of the founder, Aldo Gucci, made the largest contribution to the development of the brand. During the wartime shortage, handbags were made from materials other than leather. This is how the iconic handbag with a bamboo handle appeared, handbags made of hemp, linen, and jute. Aldo expanded the Gucci assortment, adding scarves, anniversary shoes, and cribs to the Gucci assortment. At the beginning of the 40s, Aldo expanded to the USA to make the brand popular among Americans. There was no success, and already in 1953 a Gucci boutique opened on Fifth Avenue. Why did Guccio Gucci die?
Gucci and celebrities
Another one of the blue boss Rodolfo Gucci chose the profession of a film actor, which also served the glory of the brand. Having worked in films with famous actors and actresses, Rodolfo knew exactly what celebrities love. This Gucci was worn by the most famous people of that time: Audrey Hepburn, Grace Kelly, Ingrid Bergman, Jacqueline Kennedy, Peter Sellerste. At the party of Grace Kelly and Prince Rainier III of Monaco, the guest took a Gucci scarf from a gift, and the Fashionable House became an official member of the Royal Court of Monaco.
Spadshchina Guccio Gucci
After the death of its leader, the ship began to wonder: who is taking the loss and which part may be greater? Today it is rightly respected that Aldo Gucci took away half of the shares of Gucci and abandoned the company in order to continue its development. The ship's super-chickens did not deprive the Fashionable House, passing through the cheeks, the sizzling boil of close relatives. Well, despite the legal problems, Gucci successfully developed and in the 50s acquired a branded green and black braid, which resembles braid for a horse harness and moccasins with metal buckles.
From the 60s to the 80s
These two decades have been the growth of Gucci: the range has expanded; Now the brand represents perfumery, odyag, godinnik, virobi z khutra. The number of buyers expanded, and the fame grew faster and faster. But the hot Italian temperament and persistent legal views caused more than just divisions - in 1982, after a battle with the directors of Gucci, Paolo Gucci dissolved the company, taking away his perfume line. It was even hotter: after the death of Rodolfo, part of Gucci passed to Maurizio’s sons, but the rest, through the process of filing a settlement, was called for additional documents and was convicted to death. This episode, as well as further troubles, led to a sharp decline in the status of Gucci, which continued right up to the 90s, when the brand’s speech was considered to be in a bad tone.
From the 90s to today
In 1993, Maurizio Gucci sold his business to Investcorp, causing Gucci to collapse. Already until the end of the 90s, Gucci not only turned its glory back to competent management, but also multiplied it. Today the company Gucci Volodya Pinault Printemps Redoute.